About Us - A message from Mick Bell founder of Bloke fly rods Our rods are not designed around big advertising budgets and marketing hype. We produce extremely well designed rods from the best carbon fibre and components available. Our carbon fibre cloth is only available in limited quantities from Japan and as a result we are unable to manufacture more than 500 rods per annum. We sell direct because the wholesaler and retailer profit margins are greedy. This means that we can sell fly rods that are equal, if not better than any other high end mass producer but without the excessive price tags. Our rods have become the first choice for serious fly casters and I believe that actions speak louder than words. Enough said I think. 2006 CLA World saltwater fly casting championship. Won by Carl Hutchinson (126’) using a Bloke XL50 9’ 8wt
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